Blue Ocean Strategy

A Blue Ocean Strategy is the idea for a business to be way ahead of all its competetion, they are so far out there that no one can catch them, an example of a blue ocean business would be Cirque du Soleil.
A Red Ocean Startegy is a business that is just stuck in in the harbour trying to kill its competetion but cant get ahead of them. An example of a red ocean business would be Coke and Pepsi.

The Six Principles of Blue Ocean Strategy:

1. Recontruct Market Boundaries
2. Focus on the BIG numbers; not the numbers
3. Reach beyond existing demand.
4. Get the Strategic Sequence Right
5. Get over key Organizational Hurdles
6. Build Execution in Strategy