Blue Ocean Strategy

A Blue Ocean Strategy is the idea for a business to be way ahead of all its competetion, they are so far out there that no one can catch them, an example of a blue ocean business would be Cirque du Soleil.
A Red Ocean Startegy is a business that is just stuck in in the harbour trying to kill its competetion but cant get ahead of them. An example of a red ocean business would be Coke and Pepsi.

The Six Principles of Blue Ocean Strategy:

1. Recontruct Market Boundaries
2. Focus on the BIG numbers; not the numbers
3. Reach beyond existing demand.
4. Get the Strategic Sequence Right
5. Get over key Organizational Hurdles
6. Build Execution in Strategy

Levi Giesbrecht

Being an Entrepreneur is having a creative mind and the skills to make what ever is in your head work.
He didnt have any formal busniess education and actually didnt even finish high school.
You need to have a essential point where you want your business to go if you want to be successful.
You need a partner and make sure its someone you can get along with.
Be passionate, make sure you doing something that will drive to be more successful every day.
Find you way to be the best, whatever it is, even if its burgers always find a way to make the best burgers.
Always give back to your emplyees.